Built by LEGEND for Legends!

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The Shit Brick Flannel and Sherpa Blanket Live Now.

We have all experienced that visceral "Oh Shit" moment—the sudden, agonizing drop in the pit of your stomach that signals an immediate, high-stakes emergency. It is a unique kind of panic where the world around you vanishes, replaced entirely by a frantic mental map of the nearest restroom and a desperate calculation of distance versus time. Whether you are trapped in a deadlocked traffic jam, stuck in a never-ending meeting, or miles from civilization on a hiking trail, that cold sweat and the "internal brick" feeling demands every ounce of your focus to maintain composure. The "Shit Brick" flannel from Legend Flannel Company is a tribute to those universal minutes of sheer terror when seconds are the difference between a legendary recovery and a total disaster.

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LEGEND FLANNEL SHIRTS

LEGEND FLANNEL SHIRTS
SHIT BRICK COLLECTION LIVE NOW
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AUNT BETHANY COLLECTION

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THE MILES COUNTY COLLECTION
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THE JOURNEY COLLECTION
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BLACK WIDOW COLLECTION
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AMERICAN MUSCLE COLLECTION
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FLANDANA COLLECTION
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Find Your Ideal Size Range: Decoding Gen 1 Through Gen 3.

GEN 1 flannels (Legend, Boozer, and Two Lane) feature thicker material with minimal stretch. GEN 2 flannels (Mad Elf, Pandora’s Box, and Warrior) use lighter-weight fabric and provide a slightly roomier fit. For both generations, most customers select one size larger than they wear in other brands.GEN 3 is our current line and offers a fit comparable to other leading brands. Please contact us if you have any questions.

OUR STORY

At Legend Flannel Company, we pride ourselves on creating limited edition flannels with a strong focus on Comfort, Quality, Durability, and Sustainability. Each unique design is carefully crafted to exude collectability and instill a sense of pride in ownership. Our exclusive flannels are produced in limited quantities per design, ensuring their rarity and desirability. Designed in house in Smithfield, Virginia. Each pattern is a testament to our commitment to craftsmanship and attention to detail.

Our flannels are constructed using 100% Legendary Polyester, a material chosen for its exceptional wrinkle resistance and remarkable durability. In addition to their high-quality construction, our flannels feature Collar Stay Buttons, Microfiber Wiping Cloths, and convenient Sunglass Pocket Slots, offering a blend of practicality and style. The upper back is designed at a 45-degree angle to guarantee a great line up every time, setting our flannels apart from the rest.

Built by LEGEND for legends, our flannels invite you to share your unique story. At Legend Flannel Company, we believe in providing you with the finest quality and unparalleled style, because your legendary journey deserves nothing less. Every LEGEND has a story, this is ours. What's yours?